Before diving head-first into building the perfect Airbnb listing, it’s important to first take a step back to consider who it is you are trying to attract to come stay at your place.

Why? Because Airbnb is active in 65,000 cities and 191 countries. With more than half a million Airbnb stays each night, there are a lot of guests out there looking for a place to stay. All too often, Airbnb hosts make the mistake of casting their net as wide as possible in the hope of appealing to anyone that happens to stumble across their listing.

The reality however, is that in attempting to be everything-to-everybody, they often end up often becoming nothing-to-nobody.

The Airbnb hosts that ultimately receive the most reservation requests are those that understand what type of Airbnb guest is most likely to be interested in their place and then “positioning” their listing to directly appeal to those target guests.

Will they inevitably lose possible bookings? Potentially.

Will these losses be offset by the vast increase in bookings from a smaller number of keener target guests? Most likely.

And will these target guests have a better experience being hosted in a way more aligned to their travel needs and preferences? Almost certainly!

Remember our different types of guests you may want to consider targeting?…

Ethical Travelers
Cultural Purists
Obligation Meeters
Social Capital Seekers
Reward Hunters
Simplicity Searchers

Understanding who your target guests are, and then tailoring your Airbnb listing to appeal specifically towards them will increase the number of reservation requests you receive.

These reservations will also arrive from guests more likely to enjoy their stay and leave positive reviews. As a virtuous cycle, all of this will lead to additional bookings from similarly-interested target guests in the future too.

Ensure that as you bulk up and build out your Airbnb listing, you remain mindful of who it is you’re trying to attract at all points in time.

Check out the Airbnb Wall of Fame to see how other hosts have attempted to understand their target guests.

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OTHER ARTICLES IN THIS SECTION:

Less Daunting Than You May Have Thought
Step 1: Starting With the Basics
Step 2: Setting the Scene
Step 3: Get Ready for Guests
Starting With a Trustworthy Profile
Use Headings and Bullets
Photos
Elements of an Airbnb Listing
House Rules