Compare the following two Airbnb profile descriptions:
Which of these appealed most to you?
Whilst there is nothing “wrong” with the first, it lacks personality, color and depth. It does little in overcoming potential concerns prospective guests may have in committing to travel great distances and at great expense to stay in a complete stranger’s home.
The second profile introduces you, even if only briefly, to someone that looks like a real human being with interests and personality.
These reassuring attributes are intended to paint a picture of the type of experience the guest is likely to have if choosing to stay at that host’s place.
To create (or edit) your profile description:
- Login to Airbnb
- Click on your account profile photo in the top right corner
- Select Edit Profile
- Write your profile description in the Describe Yourself input box within the Required section
When developing your profile description, try incorporate the following principles…
Tell Your Story
Tell people where you’re from, where you’ve been, and how you got to where you are now. Prospective guests take comfort in knowing that just like them, you too have been on the move in the past.
Share Insignificant Details
We all have idiosyncrasies and peculiarities, and exposing yours to a complete stranger will do wonders in helping to break down barriers that creates a sense of intimacy and connection. Your obsession with collecting fridge magnets may make you the butt of jokes amongst your friends, but proves you to be a person of interests and passions no matter how silly they may seem to others.
Focus on Travel
Remember who’s reading your profile: Travelers. Sharing your thoughts on what you look for in a life partner might be good for a dating website, but telling Airbnb guests about where you’ve traveled and what good travel experiences mean to you will do wonders for building rapport. Share travel stories and positive Airbnb experiences that you’ve had in the past. Let prospective guests know that you’ve been in their shoes and understand what they’re looking for from their Airbnb experience too.
Write for Your Intended Audience
Think about the type of guest most likely to stay in your place. Are they business people? Families? Gap-year backpackers? What kind of host are they most likely to connect with, and what sort of experience are they likely looking for? The way you communicate your values and ideals will be interpreted differently by different people. Your profile description represents an opportunity to connect with your target guests as well as weed out prospective guests that you may wish to avoid attracting.