Building a trustworthy profile involves the completion of two key elements:
Compare the following two Airbnb profile descriptions:
Which of these appealed most to you?
Whilst there is nothing ‘wrong’ with the first, it lacks personality, color and depth. It does little in overcoming potential concerns prospective guests may have in committing to travel great distances and at great expense to stay in a complete stranger’s home.
The second profile introduces you, even if only briefly, to someone that looks like a real human being with interests and personality.
These reassuring attributes are intended to paint a picture of the type of experience the guest is likely to have if choosing to stay at that host’s place.
Providing these reassuring attributes will be specific to you, your home, and what you have to offer on Airbnb.
Nonetheless, when developing your profile description, try incorporate the following principles…